One of the first questions people ask me is "How did you name your business Winnow & Spruce Organizing?" As with all important decisions, it was a process and it took the better part of a month.

My naming criteria was:

1.  It had to be original - no other companies in the US could have its name.

2.  It had to be descriptive.

3.  It had to sound clever.

4.  The url.com had to be available.

5.  The name would lend itself to a symbol/logo.